As the capsule collection was inspired by the Bardot style, it was asked to integrate it in the content.

Furthermore, the client requested that the products shall be used along with a product placement in the post. The goal of the campaign was to raise awareness of the new capsule collection as well as to boost online and offline sales.

Content creation in order to promote Artdeco x Claudia Schiffer capsule collection in one Instagram post and Instagram Story.

The campaign was set for a timeframe of approx. three weeks.

The focus was supposed to be on three particular products out of the capsule collection. Content submission was set to be delivered within three weeks after receiving the product.

The content was produced in a clean-chic location in order to direct the entire attention on the product displayed.

Furthermore, by styling a Bardot outfit, wearing denim pieces, the makeup harmonized perfectly with the entire look. Moreover, we integrated a specific call-to-action towards the followers, which was used to amplify sales.